Decision Fatigue is real.

Have you noticed that many successful people dress the same every day? When Steve Jobs was asked why he wears the same black turtleneck, blue jeans and sneakers every day, he answered  “I really want to clear my life to make it so that I have to make as few decisions as possible about anything except how to best serve this community.”

He was right; making decisions takes time. And making some decisions like what to wear everyday takes time away from other more important tasks. 

In a study conducted by Marks & Spencer of 2000 men and women about the length of time it takes to choose an outfit, it was found that it takes 17 minutes each morning for women to settle for an outfit. Additionally, the study found that 62% of women have “irrational tantrums” in the time that it took to find an outfit. Men also suffer from this rage, 20% revealed they have chosen an outfit in anger because they were not able to find the right combination. 

All is due to a psychological phenomenon called decision fatigue. This is a term to describe how decision making gets worse after making many decisions, as the brain gets more fatigued every time. 

While there are a lot of ways to reduce decision fatigue, starting with alleviating making a daily decision on what to wear is a great place to start. Not a lot of us might want to dress the same way every day as Steve Jobs or Mark Zuckerberg, but we can use a smart wardrobe assistant in our phones. 

A daily outfit chooser app can alleviate your daily decision making process around clothes. Pronti is a great app that can help by giving you outfit ideas from what you have in your closet, the weather, the occasion you are dressing for and your mood. A wardrobe assistant app like Pronti can help your brain make less decisions every day and concentrate on what is truly important.